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If you run HVAC, plumbing, roofing, pest control, electrical, garage doors, or cleaning, you don’t need “views.”
You need calls, quote requests, and booked jobs.
In 2026, the winning formula is simple:
Hook (0–3s) → Proof (3–8s) → Offer (8–15s) → CTA (final seconds).
Meta’s guidance is clear: design for sound-off and front-load your key message/branding early.
And InVideo AI is positioned to build ad videos quickly using prompts + workflows (UGC ads, explainers, brand films, etc.).
What home-services marketers actually search about InVideo AI (and what they really mean)
These are the high-intent questions behind most searches:
- “Can I make ads fast without editing skills?” (Workflows + prompt-to-video).
- “Will the Free plan be usable for real ads?” (minutes/exports + watermark reality).
- “Can I use stock footage legally in ads?” (royalty-free media library + commercial use rules).
- “How do I stop ‘scroll-by’ and get leads?” (3-second rule + sound-off + mobile-first).
Most blog posts cover features or random “hook ideas.” They don’t give you a repeatable lead system for home services. This post does.
The Home Services “Lead Ad” structure (copy this)
1) HOOK (0–3 seconds)
Pick one pain:
- emergency (“no heat / leak / smell”)
- damage (“water stain / roof leak”)
- safety (“gas / sparks”)
- comfort (“AC weak”)
- cost (“bill too high”)
Meta recommends making your message clear even without sound and getting key info in early.
2) PROOF (3–8 seconds)
Home services is trust-based. Proof wins:
- tech on-site
- before/after
- review count (ex: “4.9★ / 600+ reviews”)
- licensed/insured badge
- “serving [city] since [year]”
3) OFFER (8–15 seconds)
One offer per video:
- Free estimate
- Same-day service
- $X off (seasonal)
- Tune-up special
- Free inspection
4) CTA (final seconds)
One action. One place:
- Call now
- Book online
- Get a quote
7 proven video hooks (built for home services leads)
These hooks are designed for leads, not entertainment. Use them across Facebook/IG Reels/Stories and YouTube Shorts.
Meta’s placement guidance emphasizes mobile-first ratios (9:16 is commonly recommended for vertical placements).
Hook 1: The Emergency Hook
On-screen: “If your AC does THIS… call today.”
VO: “Don’t wait. This can turn into a bigger repair.”
Proof shot: unit freezing, leak, thermostat blinking
Offer: same-day
CTA: Call now
Hook 2: The Costly Mistake Hook
On-screen: “This mistake raises your bill.”
VO: “Most homes waste money because of this one issue.”
Proof shot: dirty filter / clogged drain line / bad seal
Offer: tune-up special
CTA: Book today
Hook 3: The 3 Signs Hook
On-screen: “3 signs your water heater is failing.”
VO: “If you notice these, schedule an inspection.”
Proof shot: rust water, noise, leaks
Offer: free inspection
CTA: Get a quote
Hook 4: The Before/After Hook
On-screen: “Before → After (5 seconds)”
VO: “One visit. Real result.”
Proof shot: stain removal, duct clean, leak fix, roof patch
Offer: new customer deal
CTA: Request estimate
Hook 5: Price Transparency Hook
On-screen: “What does [service] cost in [City]?”
VO: “Here are the 3 things that decide the price.”
Proof shot: show 3 factors on screen
Offer: upfront pricing
CTA: Get your price
Hook 6: Myth vs Truth Hook
On-screen: “Myth: DIY fixes it. Truth: it can get worse.”
VO: “Here’s what to do instead.”
Proof shot: quick demo
Offer: quick visit
CTA: Schedule now
Hook 7: Fast Demo Hook
On-screen: “How we diagnose it (10 seconds)”
VO: “Step 1… Step 2… Step 3…”
Proof shot: checklist style
Offer: free estimate
CTA: Book online
Why these work: they combine attention + trust + next step. Hook-only lists miss the proof/offer/CTA system.
Table 1 — Hook picker by service type (fast decisions)
| Service | Best hooks | Proof to show | Best CTA |
|---|---|---|---|
| HVAC | Emergency, Costly Mistake, 3 Signs | Tech on-site + thermostat/airflow demo | Call now / Book |
| Plumbing | Emergency, 3 Signs, Before/After | Leak clip + repair clip | Get quote |
| Roofing | 3 Signs, Before/After, Price Transparency | Roof inspection + damaged shingle close-ups | Free inspection |
| Pest control | Myth vs Truth, 3 Signs, Fast Demo | “where they hide” demo | Book now |
| Electrical | Emergency, Myth vs Truth, Fast Demo | Safety proof + licensed/insured badge | Call now |
How to build these ads quickly in InVideo AI (home services workflow)
Step 1: Choose a workflow (don’t start blank)
InVideo’s ad maker page explicitly pushes ready-made workflows (UGC ads, explainers, brand films, etc.).
For home services, start with:
- “Explainer” style (simple, trust-building)
- “UGC/Testimonial” style (great for proof)
- “Service demo” style (before/after)
Step 2: Use this prompt (simple sentences, direct)
InVideo’s help guide recommends explaining your idea like you would to a colleague and being detailed.
Copy/paste prompt:
- Make a 20-second vertical ad for a [HVAC/Plumbing/Roofing] company in [CITY, STATE].
- Goal: leads.
- Hook style: [Emergency / Costly Mistake / 3 Signs / Before-After].
- Proof: show tech on-site + review count + licensed/insured.
- Offer: free estimate + same-day availability.
- CTA: Call now and show phone number + “Book online.”
- Tone: expert, direct, energetic. Simple sentences. No fluff.
- Add on-screen text + subtitles.
Step 3: Make it “sound-off” safe
Meta recommends designing for sound off (subtitles, strong visuals, supers).
Checklist:
- subtitles ON
- big text (no tiny copy)
- phone number visible
- city/service area visible early
Step 4: Use stock footage legally (when you need it)
InVideo states media library images/videos are royalty-free.
And their terms include licensing language for outputs.
(Still: use real footage whenever possible for trust.)
Table 2 — The “Offer Ladder” for home services (stronger leads)
| Level | Offer | Best for | Why it converts |
|---|---|---|---|
| 1 (lowest friction) | Free estimate / free inspection | all home services | easy “yes” |
| 2 | Same-day service / priority slot | emergency services | urgency |
| 3 | $X off repair / seasonal promo | slow seasons | gives reason to act now |
| 4 | Maintenance plan / membership | HVAC, pest | recurring revenue |
The 30-day plan (simple and aggressive)
Don’t post randomly. Don’t change 5 things at once.
Do this:
- Week 1: launch 3 hook variants
- Week 2: improve proof
- Week 3: fix objections
- Week 4: scale winners
FAQs
What’s the best hook for HVAC/plumbing leads?
Emergency + clear proof. If it’s urgent, make the first 3 seconds urgent.
Do I need long videos?
No. Meta says length + format matter less than making a concise, cohesive message, and recommends front-loading key visuals.
Is InVideo’s Free plan enough to test?
It can be enough to learn the workflow, but it includes limited weekly minutes/exports and watermark on exports
